Koldnic | Koldmark

A portfolio of smoke-free and nicotine pouch brands built to serve distinct audiences within the same product ecosystem - from science-backed premium offerings to modern minimalist and heritage-inspired identities. The challenge was to create clear brand differentiation while maintaining a cohesive parent-brand sensibility across products. We led the branding and visual identity design for both the brands, defining positioning, visual language, typography, color systems, and brand expressions tailored to each audience. The work balanced credibility, clarity, and character, ensuring each brand felt distinct in tone and presence while aligning with high standards of quality, consistency, and modern execution across digital and physical touchpoints.