PokerWize

Introduction: Carillon Gaming is a gaming company behind PokerWilze, a digital poker product designed for competitive and engaging gameplay. The project focused on establishing a clear visual identity and illustration system for the product. Challenge: The challenge was to create a distinctive and credible visual identity in a crowded gaming space, while ensuring the brand and illustrations felt polished, engaging, and aligned with the competitive nature of poker-based experiences. Solution: We designed the Carillon Gaming logo and developed a set of custom product illustrations that defined the visual tone of the brand PokerWize. The work focused on clarity, recognizability, and consistency, ensuring the identity could scale across digital touchpoints while supporting the product’s personality and gameplay context. UX / Visual Methodologies Used: • Brand mark conceptualization • Visual semiotics for gaming products • Illustration system design • Scalable visual language frameworks Methodology Notes: This case study highlights outcomes; methodology details are available on request.